HALLMARK
A Network Rebrand encapsulating the channels vast spectrum of drama, comedy, love, and spontaneity. As a platform filled with endless aspirational and entertaining choices, each viewing opportunity is thoughtfully represented by a genre, mood, tone, and, notably, a distinct color.
the wordmark
the icon
Before & After
By removing the ring from the crown, the logo has been simplified and elevated, resulting in a more premium and timeless appearance. Additionally, thickening the stroke on the letter "H" creates a harmonious and intentional look, enhancing the overall design.
a visual timeline
Color Palette
With a major Channel rebrand, we have created a color palette inline with Hallmark’s key seasonal moments.
Each carefully crafted color palette represents a specific time of the year, forming a cohesive visual system that effortlessly guides the viewer’s through the year.
Main Channel Color
